February 18, 2022 – My conversation with sales trainer and author, Chris Lytle. Chris is the author of The Accidental Salesperson. I saw one of his sales seminars in the early 2000s and he signed a copy of that book for me and I still have it today. He also had a cassette tape called “How To Think On Your Feet Automatically” which gave radio salespeople great responses to handle objections from clients and I listened to that tape over and over. Like me, he is a native of Ohio, hailing from Newark eventually moving to Madison, Wisconsin and starting his radio sales career. It was such a thrill to get a chance to have a one-on-one conversation with Chris!
theRadio.biz Podcast 